Author Archive for Amanda McGlothlin, Creative Director
A little less than a year after its release, Android’s tablet optimized OS Honeycomb has yet to make the splash in the tablet market that we all anticipated. Why, if the device specs are comparable and the operating system robust, haven’t Honeycomb tablets thrived? The answer lies in design.
The biggest challenge for our mobile user experience experts is that they can never NOT be experts. They can never go back to a time when they didn’t know smartphones like the backs of their hands. UX testing with average users is helping us see usability through new eyes and realize some of the simplest mobile tasks aren’t really so simple.
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