Author Archive for Rachel Youens, Corporate Communications
Last year I paid my taxes from my iPhone. I did it from the parking lot of a Target store, using Intuit’s SnapTax app only hours before the deadline. I did it because I had waited until the last minute and had no other choice, and because there was some novelty in telling people I [...]
The promise offered by Near Field Communication is tremendous. It presents a future of tapping for payments, checking in with the wave of a phone, picking up a coupon by brushing against a poster. However, the challenges facing NFC are also tremendous. It’s only in a handful of phones, its security is still questionable, and [...]
Wearable technology has been in the public imagination since Dick Tracy first brought a wrist radio to his lips, and has inspired geeks everywhere to wear calculator watches. Today, what was once fantasy is now reality and what was once considered a trend regulated to secret agents and nerds is transforming into a must-have for [...]
Over the last two years, iPad has quietly made its entrance into enterprise. With little effort from Apple, iPads have found their way into the workforce, breeding a new generation of “iEmployees.” But are the software companies that serve these iEmployees ready to meet them on their device of choice?
Close to 4,000 attendees, including GE, Intel, AARP and Humana, gathered at the 2011 mHealth Summit in Washington, D.C. to begin bridging the gap between policy and adoption of mobile health technology. Find out the running theme that appeared in nearly ever panel and the five most critical topics of the annual event.
Soon, the FDA will look at medical apps with the same scrutiny as a stethoscope or a MRI machine. Although a handful of apps have received FDA approval, thousands of other diagnostic apps have gone unregulated. Now the FDA is announcing new criteria that may change how medical companies and developers go about creating medical apps.
We’ve been throwing around the term “mCommerce” for some time now, trying to understand how customers shop via their smartphones. But a new medium has snuck up on us, one that incorporates the screen real estate of desktop with the convenience of mobile. We knew that tablets would be a competitor to magazines and books, but few predicted how it would impact catalogs. Find out what companies are succeeding in T-Commerce and how to design specifically for the platform.
With Verizon finally introducing data caps, the mobile data buffet has officially ended. There was simply no way users could continue to increase their consumption and expect their data limits to stay the same, and while the decision seems fair, it may be unintentionally punishing other parts of the mobile industry. Find out three areas that will feel the pain of data caps and why this is a temporary growing pain.
Site-based Kinect marketing can make consumers jump, scream, dance and wave their hands around like a traffic cop. It’s the viral-video material marketers dream of and the type of memorable interactive experience that sticks with consumers. This infographic collects the latest best practices for executing a Kinect-based campaign that will go off without a hitch.
We used all have a Blockbuster card in our wallet. Today we all have a Netflix account. Blockbuster’s failure to invest in technology during the internet revolution was the nail in the coffin, and today the same thing is happening with mobile. Companies need to understand the cost of lost opportunity and how dragging their feet on strong mobile strategy can ultimately hurt their livelihood.
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