Author Archive for Sam Gaddis, CMO
Machine-to-Machine (M2M) has been a hot topic in IT for several years, primarily in sectors where technologies like RFID and GPS can significantly reduce costs in industrial monitoring, inventory management, fleet tracking, and the like. Case studies from companies like Volkswagen and Jaris Transportation demonstrate the real-world promise of cost reduction through M2M, but missing [...]
The awkward teenage years aren’t pretty for anyone. You find yourself trying to be something you’re not and struggling to fit in. Right now, most companies’ mobile marketing is in this gangly phase. In Mutual Mobile CMO, Sam Gaddis’ speech from the Innotech conference, find out the three types of marketing apps, how to execute them well, and how companies can start growing up.
Native apps and mobile web have different use cases and different functionality. So why are so many companies deciding between the two at the outset of their mobile campaign? Both platforms are essential to a multi-channel mobile strategy and putting one on the back burner can cripple a competitive advantage.
Moderated by Mutual Mobile COO, Tarun Nimmagadda, today’s International Mobile Landscape Workshop is designed to be a free-form discussion about the unique challenges companies face as they take their mobile products global.
Piper Jaffray spent the weekend surveying retail lines to arrive at some impressive comparisons between this and last year’s first-weekend iPad sales results. Here’s a visual representation of how iPad 2 is expanding the tablet market.
Popular White Papers
Popular Videos
