Archive for the ‘Design’ Category
He never stepped foot through our doors, but his fingerprints are all across our offices. From the way we combine design and development into teams, to the very products we produce, Steve Jobs’ influence is felt strongly throughout Mutual Mobile. His vision gave birth to our own company and now we’re charged with carrying out his legacy.
We don’t just make apps, we also use them…a lot. Last time we took you inside the iPhones of Mutual Mobile employees to show you what they considered home screen-worthy and now we’re taking you inside their iPads. Find out what apps we use to keep projects on time, sketch and design on the fly, and keep business flowing.
The biggest challenge for our mobile user experience experts is that they can never NOT be experts. They can never go back to a time when they didn’t know smartphones like the backs of their hands. UX testing with average users is helping us see usability through new eyes and realize some of the simplest mobile tasks aren’t really so simple.
We’ve been throwing around the term “mCommerce” for some time now, trying to understand how customers shop via their smartphones. But a new medium has snuck up on us, one that incorporates the screen real estate of desktop with the convenience of mobile. We knew that tablets would be a competitor to magazines and books, but few predicted how it would impact catalogs. Find out what companies are succeeding in T-Commerce and how to design specifically for the platform.
While iPhone and Android battled it out, Microsoft took a step back to look at the biggest problems in the smartphone landscape before setting out on its latest project, Windows Phone 7. What resulted was a platform that innovated on smartphone usability and introduced a new underdog to the app playing field. We talked with Microsoft evangelist Chris Koenig about how Microsoft did it.
We aren’t simply developing software, we’re creating tools that help people through their journeys, conflicts and personal issues. Without knowing the stories of users, feature lists and personas are useless. Storyboarding is the first step to creating mobile products that will weave themselves into people’s lives.











