Archive for the ‘General’ Category

From Desktop to Mobile: A Surprising Switchover

Posted on May 11th, 2012 By Kaely Coon, Corporate Communications

see_my_radiology

Could moving content from desktop to tablet save a life? When it comes to making it easier for doctors to view medical images, it just might. Converting from desktop to mobile opens up new possibilities in form factor and workflows, but it also changes how information is consumed and shared. And even these seemingly small [...]

Category: General, Innovation

Peek Inside a Hackathon

Posted on April 24th, 2012 By Kaely Coon, Corporate Communications

hack

The sounds of keyboards clicking and caffeine-loaded sips. If someone walked in unannounced, they’d think it a head-phoned cult summoned by their master to type. Nope, just another Mutual Mobile hackathon. Designers and engineers met on the weekend at high noon for the latest smack down. Throwing out app ideas gathered prior to the event, [...]

Crafting User Experience Through Collaboration

Posted on April 17th, 2012 By Mutual Mobile

ui_ux_design

The new, post-PC workforce demands consumer-grade experiences. This means well-planned, well-executed user experiences (UX) that are useful, delightful, and desirable to the end user. Mobile has forced us to rethink how software is made and used. It’s shortened development lifecycles, introduced more competitive marketplaces, and simplified publishing. As a result, consumers have become more selective [...]

Category: General

The Definitive Guide to Building Enterprise Apps

Posted on April 1st, 2012 By Mutual Mobile

april_fools

1. Make the First App that Pops Into Your Head When it comes to mobile, always go with your gut. There are so many possibilities for what you can do that you’ll just get overwhelmed or, worse, second guess yourself. Relax – like any software project, there’s no way to miss the target. 2. More [...]

Category: General

11 Criteria for Selecting the Right Front-End Solution

Posted on March 29th, 2012 By Mutual Mobile

front_end_sol

When companies approach us to develop their mobile roadmaps, few have considered the strengths and weaknesses of every front-end solution type. For instance, can an HTML5-based web app handle their needs at a smaller investment? Could a hybrid app expand their user base? And is it possible for a native app stay relevant across changing [...]

SXSW Dribbble Meetup Recap

Posted on March 28th, 2012 By Mutual Mobile

dribbble

What happens when you bring together over 50 designers, free tacos and margaritas, wigs, and a photo booth? Lots of creativity and fun. This SXSW, Mutual Mobile’s design team hosted a Dribbble meetup at our downtown office. The event was a great way to meet fellow designers and discuss the exciting intricacies of designing for [...]

Category: Design, General

Putting Mobile to Work in Healthcare

Posted on March 15th, 2012 By Arash Zafarnia, Enterprise Account Manager

health_summit

Mobile is transforming the healthcare industry as we know it. Today, healthcare professionals are using tablets to pull up patient histories, view CT and MRI scans, and better educate patients. Meanwhile, consumers are using their smartphones to track everything from their sleep patterns to blood sugar levels. According to a survey conducted by Float Mobile [...]

Category: General, Strategy

Will the “Mobile” in Mobile World Congress Soon Be Irrelevant?

Posted on March 13th, 2012 By John Arrow, CEO

MWC

It was inspiring to view the world’s most innovative mobile technology on display amid the timeless Old World architecture of Barcelona. Seeing someone snap a photo of the Palau Nacional with an iPhone, then post it on Twitter or Facebook in a span of mere seconds, is a spectacle that makes one realize just how [...]

Category: General

SXSW Explores Whether NFC Stands for “No Freakin’ Chance”

Posted on March 8th, 2012 By Rachel Youens, Corporate Communications

nfc

The promise offered by Near Field Communication is tremendous. It presents a future of tapping for payments, checking in with the wave of a phone, picking up a coupon by brushing against a poster. However, the challenges facing NFC are also tremendous. It’s only in a handful of phones, its security is still questionable, and [...]

Category: General

Mutual Mobile Does SXSW

Posted on March 8th, 2012 By Mutual Mobile

sxsw

SXSW is here and we couldn’t be more excited. Make sure to schedule in some of our official events: What Agencies Do Wrong In Mobile Friday, March 9, 1:55 pm @ Doubletree by Hilton Hotel Austin Sam Gaddis, Mutual Mobile’s CMO, will discuss the recent creation of the title “Chief Mobility Officer” and the unique [...]

Category: General