Archive for the ‘Innovation’ Category
Machine-to-Machine (M2M) has been a hot topic in IT for several years, primarily in sectors where technologies like RFID and GPS can significantly reduce costs in industrial monitoring, inventory management, fleet tracking, and the like. Case studies from companies like Volkswagen and Jaris Transportation demonstrate the real-world promise of cost reduction through M2M, but missing [...]
Augmented Reality has been a big buzzword in mobile, but it’s never managed to graduate past being a gimmick. One of the biggest reasons for this is that it’s usually improperly lit, and consequently it looks blatantly fake. Find out how Mutual Mobile used a common garden supply and a technique employed by Google and game developers to put the “reality” back in AR.
Mobile isn’t just a luxury limited to large corporations. Today small to medium businesses are finding mobile to be just as essential to daily operations and are getting increasingly sophisticated in how they use it. This infographic explores how SMBs are using mobile to get a leg up on the competition and forecasts how it will continue to ease daily operations.
Site-based Kinect marketing can make consumers jump, scream, dance and wave their hands around like a traffic cop. It’s the viral-video material marketers dream of and the type of memorable interactive experience that sticks with consumers. This infographic collects the latest best practices for executing a Kinect-based campaign that will go off without a hitch.
From putting virtual outfits on their bodies, to letting them hold virtual products right in their hands, Augmented reality and other technologies are opening new opportunities in how marketers interact with customers. Here’s how major companies are using high tech magic to win customers.
The release of the Kinect was a landmark event for businesses, they just don’t know it yet. Although most of Kinect’s current uses are based in novelty, hackers are just beginning to experiment with what can be accomplished as the device grows past infancy and into enterprise.
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