Archive for the ‘Strategy’ Category
Machine-to-Machine (M2M) has been a hot topic in IT for several years, primarily in sectors where technologies like RFID and GPS can significantly reduce costs in industrial monitoring, inventory management, fleet tracking, and the like. Case studies from companies like Volkswagen and Jaris Transportation demonstrate the real-world promise of cost reduction through M2M, but missing [...]
Over the last two years, iPad has quietly made its entrance into enterprise. With little effort from Apple, iPads have found their way into the workforce, breeding a new generation of “iEmployees.” But are the software companies that serve these iEmployees ready to meet them on their device of choice?
These pain points aren’t new for retailers, but the solutions for them are. By putting a sophisticated computer into the pocket of every employee and customer, mobile is presenting new opportunities for the retail industry to solve problems at every point in the process. From the stockroom to the checkout, here are the biggest opportunities for retail in mobile today.
The awkward teenage years aren’t pretty for anyone. You find yourself trying to be something you’re not and struggling to fit in. Right now, most companies’ mobile marketing is in this gangly phase. In Mutual Mobile CMO, Sam Gaddis’ speech from the Innotech conference, find out the three types of marketing apps, how to execute them well, and how companies can start growing up.
Imagine never having to flag down a hot dog vendor again, or being able to pinch and zoom to see that last play a little closer. From the sidelines to the concessions stands, mobile has the potential to improve the sports industry. We’ll look at the areas of opportunity and teams that are already rushing to fill them.
The tech industry is waiting with bated breath for Facebook’s annual F8 conference announcements, and this year they promise to have a big impact on mobile. We’ll look at 5 predictions related to mobile, including expanding Open Graph to EVERYTHING, and what they could mean to you.
You no longer HAVE to go to an office, the office can come to you. The rise of mobile has been a big contributor to the evolution of a 24/7 global work environment. Find out what mobile devices are being used the most for business and how they’re redefining what we think of as the “work week.”
We’ve been throwing around the term “mCommerce” for some time now, trying to understand how customers shop via their smartphones. But a new medium has snuck up on us, one that incorporates the screen real estate of desktop with the convenience of mobile. We knew that tablets would be a competitor to magazines and books, but few predicted how it would impact catalogs. Find out what companies are succeeding in T-Commerce and how to design specifically for the platform.
With Verizon finally introducing data caps, the mobile data buffet has officially ended. There was simply no way users could continue to increase their consumption and expect their data limits to stay the same, and while the decision seems fair, it may be unintentionally punishing other parts of the mobile industry. Find out three areas that will feel the pain of data caps and why this is a temporary growing pain.
We used all have a Blockbuster card in our wallet. Today we all have a Netflix account. Blockbuster’s failure to invest in technology during the internet revolution was the nail in the coffin, and today the same thing is happening with mobile. Companies need to understand the cost of lost opportunity and how dragging their feet on strong mobile strategy can ultimately hurt their livelihood.
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