Archive for the ‘Strategy’ Category
We’ve been throwing around the term “mCommerce” for some time now, trying to understand how customers shop via their smartphones. But a new medium has snuck up on us, one that incorporates the screen real estate of desktop with the convenience of mobile. We knew that tablets would be a competitor to magazines and books, but few predicted how it would impact catalogs. Find out what companies are succeeding in T-Commerce and how to design specifically for the platform.
With Verizon finally introducing data caps, the mobile data buffet has officially ended. There was simply no way users could continue to increase their consumption and expect their data limits to stay the same, and while the decision seems fair, it may be unintentionally punishing other parts of the mobile industry. Find out three areas that will feel the pain of data caps and why this is a temporary growing pain.
We used all have a Blockbuster card in our wallet. Today we all have a Netflix account. Blockbuster’s failure to invest in technology during the internet revolution was the nail in the coffin, and today the same thing is happening with mobile. Companies need to understand the cost of lost opportunity and how dragging their feet on strong mobile strategy can ultimately hurt their livelihood.
In June, 2006, MySpace became the hottest social network on the web, according to comScore. Just two years later, Facebook overtook Myspace internationally. The speed at which companies grow and change in the geosocial space is incredible, and just like the real universe, new stars are being born every day. But what’s more remarkable than [...]
It used to be that pulling information from app users was like pulling teeth. Facebook Connect and Single Sign-On fixed this with a frictionless process that not only made sign up easier, but opened up user information for marketers. Unfortunately, most apps still aren’t employing these technologies correctly and marketers have no idea what they’re missing out on. What they don’t know CAN hurt them.
Don’t let Google’s Wallet announcement fool you into thinking Near Field Communication is all about money. Although the technology is poised to have a big impact on how consumers spend, mobile commerce is just the start. From location based social networking, to marketing, to healthcare, NFC has applications that should have every industry listening up.
Mutual Mobile and Aberdeen are collaborating on a new study to discover how top companies are executing and measuring mobile efforts. Take the study now, or read more to learn how you can receive a copy of the published findings.
We beg, we plead, but still only a fraction of users ever rate apps. Those who do are often the most polarized, who either love an app passionately or hate it intensely. But by tracking user behavior and using simple code we can encourage our happiest users to leave great ratings.
Native apps and mobile web have different use cases and different functionality. So why are so many companies deciding between the two at the outset of their mobile campaign? Both platforms are essential to a multi-channel mobile strategy and putting one on the back burner can cripple a competitive advantage.
Like medieval castles, businesses can be fortified against competition through intelligent, one-time investments. Explore how companies can leverage mobile to achieve successful market moats while simultaneously engaging an active audience.
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