Embracing its ethos of “Progress through Technology,” Audi ventured to revolutionize automotive shopping with an immersive iPad experience.
We teamed up with Factory Design Labs to take car buyers on an interactive tour of Audi’s flagship A8 sedan. From virtual driving to feature tutorials, the Audi A8 Experience utilized stunning 3D visualizations to place users directly in the driver’s seat. Shoppers could also customize and price their own A8, access real-time news and reviews, and engage additional on-site features by taking their iPad to a local dealership.
Audi is known for its attention to detail and cutting-edge technology, and this immersive iPad experience stays true to every aspect of those values. Luxury has truly progressed.
models.audiusa.com/a8
A8 sales shattered all-time US records in 2010 with 378% YOY growth
"Shopping for a car in today's tech-savvy environment should seamlessly integrate into the way buyers shop for luxury items. With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle's attributes."