There’s a fundamental difference between holding up a 5×5 inch sample against a window and seeing what the installed window treatment will look like. This difference is what makes shoppers second guess themselves and abandon carts, and it’s this difference that Blinds.com confronted head-on with the Window Shopper app.
Using augmented reality, Mutual Mobile helped Blinds.com put the creative power of an interior decorator into the hands of every customer with a smartphone and allowed them to virtually view blinds, shutters, and drapes right on their own windows. This interactive step made the app exciting, but Mutual Mobile’s work on the back end is what made it an eCommerce success. After fitting their AR binds to the window, a user can save the photo and add it to their wishlist, then sign on to the Blinds.com website where their selected item has been synced.
Augmented reality combined with the multi-screen experience helped Blinds.com graduate beyond a gimmick app to a product customized to every user, and is ready to meet them regardless of what medium they decide to purchase in.
http://www.blinds.com/
The concern we hear most often is, ‘I don’t know what the blinds will look like.' The Window Shopper app eliminates that worry completely.