Sam Gaddis is a results-focused marketing strategist whose years of experience in marketing and web psychology drive strategy for both clients and the internal marketing division. Through consistent evaluation of marketing platforms, Sam has been able to generate innovative advertising models, bring marketing automation to mobile, and bridge the gap of technical complexity to make mobile marketing requirements accessible to all clients.

Before joining Mutual Mobile, Sam honed his skills working in digital marketing agencies, serving as Technology Director for a non-profit organization, and founding an SMS marketing company. Sam has been published in ‘Psychological Science’ for his ground-breaking research on Facebook and continues to author work on the psychology of online social networking.

Sam keeps the ROI goals of every project front and center, stressing the integration of analytics and user feedback to both measure a campaign’s success and enable iterative refinement. His unique blend of marketing expertise has helped Mutual Mobile attract such clients as Dell and Audi.