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Strategic Alliance Underscores Belief In Mobile As Critical to the Future of How People Interact with Brands

Mutual Mobile today announced that the digital arm of the world’s leading communications service company WPP has acquired a minority stake in the mobile consulting firm.

“We’ve been on the hunt for a partner that would help us take Mutual Mobile to the next level while preserving the great company we’ve built – WPP is that partner,” said Mutual Mobile co-founder Tarun Nimmagadda.

This partnership moves Mutual Mobile’s CEO John Arrow to the position of Chairman of the Board. Tarun Nimmagadda, COO, and Mickey Ristroph, CTO, will assume the role of co-CEOs of Mutual Mobile.

“With more than half of all internet access expected from mobile devices in the next few years, our clients will need specialist mobile skills to complement their existing digital activities. This is why we’re delighted to invest in Mutual Mobile which has world-class capabilities in this area,” said WPP Digital CEO Mark Read.

Mutual Mobile serves its diverse client base, including Google, Pearson, Cisco, and Xerox, with a unique emphasis on mobile software and product development. Added Ristroph, “We have a very clear mission – we strive to make products that improve the human experience – and this partnership jives perfectly with that, bringing together two companies with a shared belief that mobile is the future of how people will interact with brands.”

About Mutual Mobile

Mutual Mobile creates rich user experiences that reinvent how businesses engage the world through mobile. Combining deep design, development, and domain expertise, our custom products help clients connect people, processes, and data, from the back office to the point of sale and everywhere in between. For more information, visit http://www.mutualmobile.com.