Mobile ROI can be confusing, but it shouldn’t be a shot in the dark
Comprehensive and useful, Making Mobile Profitable presents a realistic business case for modern mobility that helps companies avoid costly missteps. Discover budgeting and measurement challenges that can leave stakeholders with underwhelming returns, and the missed mobile opportunities that exist within almost every company. This ROI model harnesses Mutual Mobile’s insight from more than 100 mobile app and web launches, and strategy sessions with leading brands in almost every vertical. Learn how to plan and budget for a mobile strategy that can deliver on what it promises.
Making Mobile Profitable contains:
Part 1: Identify Opportunities
Learn how to run a mobile workshop and identify opportunities for mobile from the stockroom to boardroom.
Part 2: Set Objectives
Hone in on exactly what problems mobile can solve and which ones are actually worth tackling.
Part 3: Settle on Technology
Become technology agnostic and use the most effective mobile method, not the trendiest. Understand the costs and benefits of some of today’s leading mobile tools.
Part 3: Value The Benefits
Whether it’s reducing paper or gaining new customers, find out how to put a number on tangible and intangible benefits.
Part 4: Calculate The Total Cost of Ownership
Plan for the success and full lifecycle of your app by looking at long term costs
Part 5: Build a Model
Put a mobile-specific new spin on the traditional ROI model with long-term projection and alternate scenarios
Bonus: Walk through an end-to-end example ROI case study
