Facebook has done many significant things, among them creating the world’s youngest billionaire and beating out Google to be the most visited website. But arguably their most significant contribution has been Facebook Connect and the recent introduction of Single Sign-On.

Facebook Connect gives marketers a way to glean valuable insight into their users and to build massive audiences quickly, however few marketers are flexing its full potential. This white paper bridges the gaps in communication between developers and marketers, highlighting the latest best practices for Facebook Connect and SSO.

Learn how to:

  • Keep persistent access to a user’s account
  • Measure engagement from your developer account
  • Employ the latest Oauth 2.0 techniques
  • Gather users’ email addresses and other info