Mobile Strategy Playbook
It’s Not About Projects or Technologies –
It’s About Strategy.
68% of respondents to a Forrester survey see mobile as a strategic initiative. 31% of executives surveyed don’t have a mobile strategy or are in the early stages of working on a mobile strategy.
Jumpstart your strategy. Defining a mobile strategy and building stronger mobile practices will allow you to plan ahead, prioritize efforts, measure progress, and plot the course for success.
How can mobility fundamentally shift your business by changing — or creating entirely new — processes, products, and services?
What do your users expect, want, and need? How will you create mobile experiences — across all mobile touch points and channels — that they will love to use and that also meet your business objectives?
How must you adjust your organization, people, processes, and tools to incorporate mobility into business and IT planning and decision-making?