Expanding Education’s Reach
lynda.com
lynda.com needed to extend their core desktop product to mobile, adding two new channels for subscribers to access their full library of educational videos.
Objectives
- Deliver unique mobile experiences for iPhone and iPad
- Create a seamless lynda.com experience across all devices
- Ensure smooth video play regardless of connection quality
- Enable live video streaming through AirPlay
“The new version is a complete re-design, with course and topic navigation built into a set of real iPad iOS controls. Awesome. This is what we’ve been asking for from lynda.com since the iPad shipped in 2010.”
Branching Away from the Desktop
Desktop has always been the heart and soul of lynda.com. So when they first added mobile, they brought the same design elements to a smaller screen. Our new collaboration rethinks that workflow for a completely new experience on iPhone and iPad. Though users can access everything available on the desktop version, the cleaner mobile interface and elegant design introduce two new, uniquely mobile lynda.com experiences.
Seamless Viewing Across Devices
lynda.com didn’t want their new channels to fragment the brand experience. So we engineered a cross-device solution that lets the user transition between channels without interruption. No matter how a user logs in, the experience picks up exactly where he or she left off from the previous device.
We also implemented HTTP Live Streaming to adjust video quality according to the device’s connection speed, for a fluid viewing experience in any setting.
