Digitally shaping a healthier world.

Health and fitness apps are due a rethink. In conversation with Athletech, we talk about how user friction can kill health and fitness apps, why they can never be a build-once-and-forget product, and a lot more. Read all about it in their latest report.

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The digital face of health.

As the team that helped Under Armour reimagine fitness with the CES Innovation Award-winning UA Healthbox™, we know what it takes to build health & fitness apps users don’t just love, but trust. In conversation with Athletech, we dive deep into the process behind building such products, common roadblocks fitness apps face, and why functionality matters more than form for health and fitness apps looking to make a mark.
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How user friction kills fitness apps.

Why free trials don’t always work.

Common mistakes fitness apps make.

The importance of studying your users.

"1/3rd the time. 1/3rd the price."

Bert Myers


"Helped generate more than $1 million in gross revenue."

Carrie Wellbaum

Associate Director of Audio

Cameron Gibson


Hil Davis


Why Mutual Mobile?




What it takes to build a digitally healthy experience.