Designing an augmented reality solution or experience for any scenario demands a strategic understanding of the platforms required to power them. And we truly enjoy this iterative process by leveraging the expertise and capabilities of our award-winning team.
The most challenging aspect with any idea is to successfully take it from conceptualization to making it live. If creating an immersive and collaborative augmented reality experience is what you have in mind for growing your business, we’ve got you covered.
As one of the most popular IDEs (Integrated Development Environment), Unity is popular among developers for providing one framework for developing AR and VR experiences across multiple devices.
As specialists in Unity, we use it to bring brand-specific AR, VR, and XR visions to life. For instance, for our client Royal Caribbean, we recreated a walker’s tour of the world’s largest cruise ship, Symphony of the Seas.
As Apple’s in-house AR platform for iOS devices, ARKit launched in 2017 as a part of iOS 11. It ropes in modules like RealityKit for 3-D photogrammetry–which uses your Apple device’s rear camera to capture an object’s composition and shape to build an easily recreatable model.
We leverage our significant experience in working within the ARKit environment to deliver reality-shattering experiences at a high velocity that helps businesses like yours keep pace with consumer demand.
What ARKit is to Apple, ARCore is to Google. ARCore draws from multiple APIs to capture motion, light, and dimensions. It creates powerful augmented reality experiences on the fly, helping you integrate virtual content with the real world with tremendous ease.
Your business’s ARCore strategy should also take into account the sheer number of Android devices in the market. Any AR strategy we help your brand roll out will potentially reach over a billion devices in the market, helping you create immersive AR business offerings.
Vuforia is a scalable and comprehensive augmented reality platform for enterprise solutions. Vuforia’s USP is that they provide tailored AR solutions to customers based on their business requirements, business goals, and workforce challenges.
Their enterprise AR suite offerings include Vuforia Spatial Toolbox, Vuforia Chalk, Vuforia Instruct, Vuforia Studio, Vuforia Expert Capture, and Vuforia Engine. We work with businesses to deploy these in real-time environments to amplify your brand’s offerings and services.
ViroReact is an open-source platform that enables developers to build augmented and virtual reality applications using React Native. Since ViroReact is built on React Native, it can be used across Android and iOS.
For most businesses, ViroReact is a practical and swift solution, allowing them to develop accurate and immersive AR experiences with shorter turnaround times and lower costs. It also simplifies maintenance to one codebase, allowing you to constantly calibrate your UX.
Chances are we built your favorite apps.
Firefighters have one of the most stressful occupations in the world. In a bid to simplify their job, we helped Xerox build a powerful native iPad app that would handle the bulk of their daily inspections checklist and save them hundreds of man hours.
As the undisputed leader in everything retail, Walmart wanted to unveil its vision for the future of shopping. We helped them create a virtual shopping experience that put shoppers inside a working VR store, which Walmart showcased at SXSW 2017.
Denmark is one of the most expensive countries in the world to own a car. But Dribe used Flexdrive, a technology we helped develop, to let Danes drive more by subscribing to cars and revolutionizing car culture in the eco-friendly Scandinavian nation.
Creating genuine user engagement is not easy for a brand–even for an icon like Disney. So, we helped them build an iPhone and Apple Watch experience that brought their universe alive through trivia, stories, and quotes which users simply loved.
Going car shopping is tough; everything looks great at the dealer’s! To help customers out, Audi partnered with us to set up iPad displays that would let users experience virtual driving, tutorials, and even the feel of the Audi A8 in stunning 3D visuals.
Over 1.5 billion people trust AccuWeather’s forecasts. But, to keep employees and operations safe, their business users needed more custom tools. The product we built for them helped them increase profits and make their clients vastly more productive.
Augmented reality merges the virtual world with the physical one and this is carried out with the help of three key components. The hardware, wherein the virtual images are overlaid on smartphones and other AR-capable devices. Then we have the platforms or software where the beauty of AR takes place using toolkits like ARCore and ARKit. And ultimately, there is the application that allows the augmented reality solution to run on your smartphone.
Yes! Augmented reality is being readily employed across industries due to its flexibility and vast number of exciting use-cases. In fact, more brands are opting for augmented reality solutions and experiences to build stronger relationships with consumers while staying ahead of their competitors. Why? The major reason being the benefits offered by augmented reality—delightful brand experiences for consumers, greater virality and engagement, and consumer insights.
In today’s time, there are four types of augmented reality that are popular: Marker-Based AR: This type of AR employs target images to place objects in a certain space. The target helps in determining where the 3D content would be placed within a user’s line of sight. Markerless AR: Markerless AR places the virtual 3D content in the real-life scenario by studying the features available in real-time. Location-Based AR: This type of AR combines the fusion of the virtual and real worlds by using the location sensors of a smartphone to place the virtual objects. Projection-Based AR: This form of augmented reality relies on rendering the 3D virtual content on or within a user’s physical space. Overlay AR: In this type of AR, the original view of an object is replaced by an updated virtual image of that object.
WebAR or web-based augmented reality is a technology that allows you to share AR experiences over the Internet without having to use an application. Instead, you could simply share the AR experience using a URL link, a QR code, or even an NFC tag. Due to its simplicity, WebAR has a broader reach as compared to its app-based counterparts. However, WebAR is limited because of the memory-light nature of browser experiences.
Despite being seemingly around for years, we are only seeing AR’s true potential now. With the hype surrounding the metaverse and the vast use-cases of augmented reality across industries, it's safe to say that augmented reality is here to stay for good. Especially with the augmented reality market set to reach $97.76 billion in 2028.